Simple software.
Smart under the hood.
Consumer apps built by a small Utrecht studio. Privacy by default, craft as a non-negotiable, no ads ever.
Products
Four live.
More in the oven.
Four in a Row
The classic strategy game, rebuilt with an AI that actually respects your skill level.
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Simple Smart Radio
Every radio station in the world, one search away.
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Simple Smart BT Radio Player
The same catalog, routed to any Bluetooth speaker, AirPod, or AirPlay device you already own.
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Simple Smart Radio Player
The radio companion for people who miss tuning a dial.
See morePrinciples
- No ads. No tracking. No dark patterns.
- AI where it helps. Deterministic code everywhere else.
- Privacy as a default, not a setting.
About the studio
A studio, not a factory.
Simple Smart Company is a small studio in Utrecht building consumer software the way we would want to use it ourselves. Founded in 2025 by Victor van der Lely. Currently four shipped products. More in the oven.
4
products shipped
1
independent studio
0
ads, ever
Got a project that needs building?
We take on a small number of bespoke projects each year. Tell us what you are working on — we reply within two working days.